OSL & OneGoodLove Partner on Diversity Rewards Program
ORANGEBURG, N.Y., March 19, 2013 /PRNewswire/ — OSL Holdings (www.oslholdings.com), Inc. (OTCQB: OSLH) (“OSL” or the “Company”), a developer of technology platforms that enable real-time sales and trend information exchange between brands and retailers, today announced a new partnership with OneGoodLove (www.onegoodlove.com), an online dating site created specifically to serve the relationship-minded gay and lesbian community, for its diversity rewards program.
Through its new partnership, OSL Holdings will work with this major dating site to bring value to the 200,000 members through distribution of up to $10,000,000 in rewards currency that members can use in their community at retailers, restaurants and other establishments that will
accept rewards. Together they also will create unique, customized promotional programs supporting OneGoodLove and their member base, while driving redemption of rewards. The promotional programs will work to generate both subscribers and revenue for OneGoodLove, while at the same time adding members, redemption and revenue for OSL.
"OSL is excited to add OneGoodLove to its partner roster and have the ability to provide value to its over 200,000 focused consumers who will be driven to utilize rewards through target promotions," mentioned Bob Rothenberg, President of OSL Holdings.
Once partnered with OSL Holdings’ rewards program, brands can gain immediate access to consumers looking to redeem rewards as well as the ability to promote their products or services to millions of rewards
members. Additionally, retailers enrolled have the option to change their promotion to rewards members in real time to focus on any relevant incentives.
The OSL Holdings rewards program also offers additional revenue streams for those businesses that issue rewards to their customers who then redeem those rewards at other retailers or businesses. The rewards program generates revenue to OSL through a transaction fee on all rewards usage at retail locations. Additionally OSL partners can issue rewards with ease while driving a revenue stream from their member bases through focused promotion on how members can use their rewards.
"We see this as a great benefit to members as well as a way to promote OneGoodLove. Our goal was to create unique programs that provide an incentive for new members to join our online dating community while also working with OSL & partners to provide a value and program for existing members," said Nicholas Marlin, Director of Love at OneGoodLove.
OSL Holdings continues its momentum in building important media and event partners to help launch their rewards program. OSL’s rewards program launches this summer nationwide.
For more information about, or to sign up as a partner member of OSL’s rewards program, please visit http://www.oslholdings.com/trewards.html.