FOR IMMEDIATE RELEASE
oneGoodLove.com Launches Beta 2.0 Relationship-Focused Dating Site For LGBT Singles
Redesigned Site Offers “Marriage” as a Relationship Goal and Allows Armed Service Members to “Come Out”
Los Angeles, CA – July, 2012—oneGoodLove.com (www.onegoodlove.com), the Internet’s first relationship-focused online dating service for gay men and lesbians, announced today the launch of a 2.0 Beta site, redesigned with enhanced searching and matching, “marriage” as a stated relationship goal, and for the first time, allowing LGBT singles to identify as members of the United States Armed Forces during registration. The new site, developed by members of the LGBT community, is live today with more than eighty-five thousand profiles of LGBT singles seeking loving relationships or marriage.
“Leading dating sites that focus on loving relationships and marriage have either rejected gays and lesbians from membership, like eHarmony did for years, or have treated them dismissively— willing to monetize the LGBT community, but rarely willing to customize a dating experience to actually meet their needs,” said Frank Mastronuzzi, Founder and CEO at oneGoodLove.com, and formerly senior manager of business development at Match.com. “LGBT singles want what all singles want from their dating site, an opportunity to meet quality dates who are a good fit for them, based on the dating criteria they find meaningful.” Mastronuzzi is known to show up at dating industry events with Cinderella’s glass slipper, demonstrating the importance of “fit” for LGBT singles when dating online.
A Newly Customized LGBT Dating Experience At oneGoodLove.com
Profiles include information pertinent to LGBT dating, including self-descriptions like “butch” or “femme,” HIV status, “top” or “bottom,” as well as the opportunity for singles to describe how “out” they are.
Minimized “rejection factor,” as members are only matched with profiles of singles who are open to meeting someone like them, and have the option to only see profiles that match their stated dating criteria.
Dating focus at oneGoodLove.com is long-term relationships and marriage. Hookups, flings and one night stands are not the goal of oneGoodLove members, setting it apart form other popular gay and lesbian dating sites.
Customized matching algorithm for same-sex couples, and the only dating personality profile test created specifically for the LGBT community by a gay relationship expert with a PhD in psychology, based upon research from long-term gay and lesbian couples.
Gay Love Advice Magazine (GLAM) provides much-needed relationship and dating content and support, created specifically for the gay and lesbian dating community.
Members can allocate five percent of their monthly subscription fees to gay non-profits, including the Gay and Lesbian Alliance Against Defamation (GLAAD), the Human Rights Campaign and Lambda Legal.
Civil Rights Advances Play Out In Same-Sex Online Dating
President Obama recently made a bold statement in support of same-sex marriage, while California’s anti-gay marriage proposition 8 is on its way to the Supreme Court. Many LGBT activists now believe the “Defense of Marriage Act” will be overturned soon. States including Massachusetts, Connecticut, Vermont, Iowa, New Hampshire and New York now offer same-sex marriage rights to their citizens. According to the United States Census there were 131,297 gay married households and 514,735 unmarried gay households in 2010. As same-sex marriage has moved to the forefront of political discussion, more and more LGBT singles have acknowledged their interest in falling in love, and eventually marrying, their one special someone. Few online dating sites, even those catering to gay men and lesbians, make “marriage” an option for LGBT daters.
In 2011, the United States Armed services revoked “Don’t Ask Don’t Tell” (DODT), after a seventeen-year battle for justice and equality waged by the LGBT community and its supporters. While single Gay men and Lesbians have long been attracted to singles who have served their country in the military, most LGBT servicemen and servicewomen were reluctant to disclose their sexual orientation. On oneGoodLove.com LGBT members of the Armed Service can now come forward and be authentic about their military career, and civilian LGBT singles can actively search for singles who are members of the Armed Services.
The Gay and Lesbian Market
There are an estimated 16 million single gays and lesbians in the U.S. market.
Currently the gay and lesbian market is estimated to generate $70MM in subscription revenue annually for the online dating industry.
Overall annual purchasing power of the gay and lesbian market in the U.S. is $835 billion.
oneGoodLove.com is the first online dating site built specifically for relationship-minded gay and lesbian singles. Founded by Frank Mastronuzzi, former senior manager of business development at Match.com, the site’s mission is to offer gay and lesbian singles a better way to meet life mates, while also directly challenging the stereotype that gay and lesbian dating is primarily promiscuous. The site’s proprietary Personality Profile Test and matching algorithm was formulated specifically for gay and lesbian singles, based on analysis of long-term lesbian and gay relationships. The company is committed to giving back to the LGBT community through corporate volunteerism and donations to LGBT non-profits. Early investors include Tim Sullivan, CEO of Ancestry.com, and former CEO at Match.com, Bret McAlister, CTO of 1-800Dentist, and Fred Joyal, Founder of 1-800Dentist.
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